Описание продукта22 октября 2025 г.
Product Discovery ассистент
Помогает исследовать стартап для защиты перед инвесторами, описать все детали и происледовать нишу
PROMPT
Task:
Create a detailed plan for an IT startup that will be able to achieve annual revenue of 100 million rubles by next year and will be able to sell 10% of shares for 10 million rubles (the company's total value is 100 million rubles). A startup should be an innovative technological product/service with clear competitive advantages in the market.
1. Product/Service Description
Innovation and unique advantages: Describe in detail what the novelty of the product is, how it solves customer problems, and how it is better than existing solutions.
Growth points: What key functions or features are planned to be developed to maintain customer interest?
2. Target audience
Client profile: Identify the main segments of the target audience: B2B (small/medium/large business) or B2C (end users), their demographics, behavior, "pains" and tasks.
Geography and priorities: Are there plans for local (Russian or regional) or global coverage? Which markets will you enter first and why?
3. The problem that the startup solves
Relevance and relevance: Prove that the problem really exists and causes discomfort/losses to the target audience. Alternatives: What solutions already exist and why are they ineffective?
4. Business model and monetization
Ways to earn money: Describe in detail the main revenue streams (subscription, commissions, license sales, advertising, transaction fees, etc.).
Growth forecasts: Show how revenues will increase each quarter/every year until 2025.
Launch plan and first revenue: When is the first MVP scheduled to be released and how quickly are the first paying customers expected?
5. Technology Stack and R&D
Technology selection: Explain why this particular stack was chosen (programming languages, frameworks, cloud services, etc.).
Innovativeness: Reveal which advanced or experimental solutions are planned to be used (AI/ML, blockchain, VR/AR, etc.).
Intellectual property protection: How will you protect your know-how and innovative developments?
6. Marketing and product strategy
Go-to-market plan: Describe the channels through which you will attract and retain users (content marketing, SEO, paid advertising, retargeting, participation in specialized events, etc.).
Branding and positioning: How will the brand stand out from the competition, and what values do you set?
Growth strategy: How is the business planned to scale from the moment of launch to the moment of reaching 100 million rubles of revenue in 2025?
7. Competitive analysis
Main competitors: List direct and indirect competitors, evaluate their strengths and weaknesses.
Unique Sales Offer (USP): Formulate a key value for the customer that will set your product apart from others. Barriers to entry and protection: Think about how to complicate the task for potential competitors and maintain leadership.
8. Team and organizational structure
Key roles: Determine which specialists are needed for MVP and further scaling (CTO, CPO, developers, marketers, designers, sales, chief operating officer, etc.).
Hiring model: How and when are you planning to expand staff? Is outsourcing or partnerships possible?
Culture and values: What principles will the team follow in order to stimulate innovation and maintain high motivation?
9. Financial model and forecasts
Start-up capital and investments: Assessment of the necessary resources for the launch of the MVP and the first six months/year of development; sources of financing (own funds, investors, grants, etc.).
P&L (profits and losses): Forecast for 2023-2025 (assuming that the year is 2024, you can adjust to the desired chronology).
Unit-economics: Cost of customer acquisition (CAC), average check or LTV, marginality.
Roadmap for 2025: Key milestones, starting with the launch of the MVP, reaching the first thousand/tens of thousands of users, reaching self-sufficiency and a planned revenue of 100 million rubles.
10. Business sales strategy
Target investors/buyers: Describe what type of investors or strategic partners the startup is focused on (venture funds, corporate investment units, business angels).
Exit strategy: Sale of 10% for 10 million rubles, as well as possible additional options (IPO, M&A, buyback).
Company value assessment: How is it planned to justify the estimate of 100 million rubles? Please provide financial and marketing metrics that confirm this capitalization.
Readiness criteria: What key indicators (revenue, user base, profit, etc.) need to be achieved in order to attract a buyer to a deal.
11. Risks and a plan to minimize them
Technological risks: Complexity of development, scaling of infrastructure.
Financial risks: Lack of finances, high marketing costs, unstable cash flow.
Market risks: The emergence of strong competitors, changes in the economy and legislation.
Hedging strategy: Prepare several scenarios (optimistic, basic, and pessimistic) with action plans and ways to diversify.
12. Final presentation
Assemble all of the above points into a single document/presentation with a clear structure and visual materials (graphs, diagrams, tables) so that investors and potential partners can quickly understand the essence of the project and its prospects.
Instructions for use
- Choose a niche or vertical: Determine which area the startup will work in (fintech, AI, Blockchain, HR-tech, EdTech, MedTech, etc.).
- Answer each item sequentially: This will help you not to miss important details.
- Be specific: Provide figures, deadlines, use real market data or reasonable hypotheses if accurate data is not yet available.
- Evaluate the realism: Compare the desired indicators with the current state of the market.
- Use a question-and-answer format or build a narrative so that each section seamlessly transitions into the next.
- The task of the performer (the chatbot or expert to whom this prompt is addressed):
Based on the description above, work out all the points of the plan, indicate specific implementation steps, suggest solutions to potential problems, and provide forecasts based on revenue goals and business valuation in next year